Hunting for Airport Revenue Optimization

Facing New Challenges in Airport Retail Development Using the Example of Copenhagen Airport

Autori

• Sebastian Wagner

Parametri

Pagine

132pagine

Tempo di lettura

5ore

• Economia e affari

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Focusing on the challenges and trends in airport retail, this thesis examines Copenhagen Airport as a case study. It highlights the increasing cost pressures faced by European airports and the necessity for operators to explore new revenue sources, particularly within the non-aviation sector. The research identifies travel retail as a significant opportunity for profitability, yet it also uncovers hurdles such as competition from airline retail and online sales that complicate the landscape for airport retailers.

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Lingua: Inglese

Pubblicato: 2015

(In brossura)