Pitching for Lawyers: Using Marketing Communications Techniques to Improve Your Win Ratio

Autori

• Rebecca Harding

Parametri

• 72 pagine
• 3 ore di lettura

• Diritto
• Letteratura giuridica

Maggiori informazioni sul libro

Focusing on enhancing pitching and tender responses, this report provides practical strategies and a structured process. It addresses common pitfalls, audience analysis, effective messaging and tone, persuasion techniques, and the nuances of research in pitching. Additionally, it explores visual differentiation and cross-border pitching, enriched by feedback and case studies from experienced in-house lawyers and partners, highlighting both poor and exemplary pitches.

Lingua: Inglese

Pubblicato: 2019

(In brossura)