Brand Innovation in FMCG

Fast Moving Consumer Goods

Autori

• Tom Page
• Gisli Thorsteinsson

Parametri

• 64 pagine
• 3 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the intersection of science and design, the book explores the multifaceted nature of packaging, emphasizing its role in protecting and promoting products. It highlights the importance of collaboration between premium brands and consumers to achieve effective packaging solutions in the dynamic food and cosmetics industries. The text delves into the processes involved in creating and evaluating packaging, aiming to enhance brand identity and market success.

Lingua: Inglese

Pubblicato: 2011

(In brossura)