SAGE Brief Guide to Marketing Ethics

Autori

• Sage Publications

Parametri

Pagine

232pagine

Tempo di lettura

9ore

• Economia e affari

Maggiori informazioni sul libro

Focusing on the application of moral standards in marketing, this guide offers a concise overview of key terms and concepts related to marketing ethics. Each entry is authored by experts in business or marketing ethics, making it a valuable resource for both students and professionals. Its user-friendly format supports various marketing courses and serves as a practical reference for practitioners navigating ethical dilemmas in their field.

Per saperne di più

Lingua: Inglese

Pubblicato: 2011

(In brossura)