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Focusing on the application of moral standards in marketing, this guide offers a concise overview of key terms and concepts related to marketing ethics. Each entry is authored by experts in business or marketing ethics, making it a valuable resource for both students and professionals. Its user-friendly format supports various marketing courses and serves as a practical reference for practitioners navigating ethical dilemmas in their field.
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SAGE Brief Guide to Marketing Ethics, Sage Publications
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- 2011
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