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The assignment provides an in-depth analysis of Tesla's market and sales strategy, focusing specifically on the Model 3 customer base. It explores the unique approaches employed by Tesla in both offline and online marketing, highlighting the factors that attract consumers to the Model 3. The paper aims to offer insights into the company's strategic positioning and customer demographics, contributing to a better understanding of Tesla's success in the automotive market.
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Tesla Model S. Market and Sales Strategy, Erik Somssich
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- 2017
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