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Focusing on the shift toward 'green' marketing, this volume presents extensive case studies that offer fresh insights into contemporary marketing strategies. It examines the motivations behind eco-friendly branding and its impact on consumer behavior, providing a critical analysis of how businesses can authentically engage with sustainability. The book highlights the complexities and challenges of implementing green marketing effectively in today's marketplace.
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Marketing, Morality and the Natural Environment, Andrew Crane
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- Pubblicato
- 2007
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