Strategy, Value and Risk - The Real Options Approach

Reconciling Innovation, Strategy and Value Management

Autori

• J. Rogers

Parametri

• 141 pagine
• 5 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The book explores the shift in corporate strategy from a focus on shareholder value in the 1990s to the need for flexibility in the face of rapid change in the twenty-first century. It discusses the concept of creative destruction, where sustaining competitive advantage is increasingly challenging. By introducing Real Options, an advanced financial analysis method, the author provides a strategic framework that emphasizes management's ability to adapt and leverage risk in a dynamic business landscape.

Lingua: Inglese

Pubblicato: 2002

(Copertina rigida)