Museum Branding

How to Create and Maintain Image, Loyalty, and Support

Autori

• Margot Wallace

Parametri

• 342 pagine
• 12 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Effective branding is crucial for museums to create a distinct identity that resonates with visitors and fosters loyalty. The author provides practical, step-by-step guidance for branding various museum departments, supported by diverse case studies. Emphasizing that creativity outweighs financial resources, the updated edition incorporates digital branding strategies and introduces three new chapters focusing on public relations, specialized spaces, and database management, making it a comprehensive resource for modern museum branding.

Lingua: Inglese

Pubblicato: 2016

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