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Exploring the intersection of creativity and commerce, this book delves into how every piece of media produced is essentially a product for sale. It examines the implications of this mindset on artists, marketers, and consumers alike, challenging traditional notions of art and value. Through insightful analysis and practical advice, it encourages creators to embrace their role in the marketplace while maintaining artistic integrity. The work ultimately aims to empower individuals to navigate the complexities of modern media production successfully.
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Storyselling, Martyn Pentecost
- Lingua
- Pubblicato
- 2019
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