Winning in Asia: Strategies for Competing in the New Millennium

Autori

• Peter J. Williamson

Parametri

Pagine

261pagine

Tempo di lettura

10ore

• Gestione

Maggiori informazioni sul libro

The book examines the evolving landscape of the Asian economy, highlighting a shift from export reliance to a growing local market. It addresses the transition from national competition to cross-border dynamics, influenced by China's rapid growth. Key challenges for both local and multinational companies are identified, alongside strategies for adapting to these changes. The text outlines the characteristics of future successful Asian businesses and offers a framework for developing effective strategies in the post-crisis environment.

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Lingua: Inglese

Pubblicato: 2004

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