Organizations in the Face of Crisis

Managing the Brand and Stakeholders

Autori

• Dennis W. Tafoya

Parametri

Pagine

183pagine

Tempo di lettura

7ore

• Economia e affari

Maggiori informazioni sul libro

Focusing on crisis management, this book presents a novel approach to addressing threats faced by organizations, their brands, and stakeholders. Through case studies and diagnostic tools, it explores the impact of crises and offers insights and strategies for effective management. The content emphasizes not only immediate responses but also the long-term implications of crises, equipping readers with practical solutions for navigating challenging situations.

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Lingua: Inglese

Pubblicato: 2013

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