Brands

Meaning and Value in Media Culture

Autori

• Adam Arvidsson

Parametri

Pagine

172pagine

Tempo di lettura

7ore

• Economia e affari
• Scienze sociali

Maggiori informazioni sul libro

Exploring the pervasive influence of brands, the book develops a critical theory that illustrates how they serve as instruments for converting daily experiences into economic value. Utilizing extensive empirical research, it delves into the role of branding in shaping contemporary life and its implications for consumer behavior and societal norms.

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Lingua: Inglese

Pubblicato: 2005

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