Brands

Meaning and Value in Media Culture

Autori

• Adam Arvidsson

Parametri

Pagine

176pagine

Tempo di lettura

7ore

• Economia e affari
• Scienze sociali

Maggiori informazioni sul libro

The book explores how brands have evolved into powerful instruments that convert daily experiences into economic value. Through extensive empirical research, it develops a critical theory highlighting the pervasive influence of branding in contemporary society and its implications for consumer behavior and identity.

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Lingua: Inglese

Pubblicato: 2005

(In brossura)