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The Usage of Private Retail SAles Portals by Malaysian Urban Consumers

The Factors Affecting the Usage of Private retail Sales Portals by Malaysian Urban Consumers

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400pagine
Tempo di lettura
14ore

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Focusing on Malaysian urban consumers, this research investigates the unique challenges and advantages of private retail sales portals. It addresses the gap in existing literature by examining factors that influence the effective use of these platforms, which has been largely overlooked in previous studies centered on non-Malaysian contexts. The central research question seeks to identify strategies for enhancing the efficiency and effectiveness of private retail sales portals for this demographic.

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The Usage of Private Retail SAles Portals by Malaysian Urban Consumers, Allen Lim

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Pubblicato
2012
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