Global Brand

Autori

• Nigel Hollis

Parametri

• 274 pagine
• 10 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

Drawing on his experience at Millward Brown, the author presents a straightforward formula for assessing brand strength, highlighting its impact on market value and performance. He underscores the importance of appealing to universal human values in brand strategy and explores the future of brand-building as a lucrative investment opportunity.

Lingua: Inglese

Pubblicato: 2010

(In brossura)