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The book offers a comprehensive exploration of content analysis, a vital yet intricate research methodology in social sciences. Kimberly Neuendorf provides clear, step-by-step guidance and practical advice, drawing from diverse examples across various disciplines. The updated edition showcases innovative content analysis projects from both academic and commercial contexts, enhancing readers' understanding of the research process and its real-world applications. This resource is essential for anyone looking to master content analysis in their research endeavors.
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The Content Analysis Guidebook, Kimberly A. Neuendorf
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- Pubblicato
- 2016
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