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Focusing on the pitfalls of corporate innovation, the book reveals common mistakes that hinder companies from effectively fostering new ideas. It explores the reasons behind these failures and offers insights into how organizations can rethink their approach to innovation. By examining case studies and providing practical strategies, it aims to guide businesses toward a more successful and sustainable innovation process.
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Unthinkable, Tom Hopkins
- Lingua
- Pubblicato
- 2015
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