A Consumer Bahaviour Case Study

Campaign Analysis of the Sanitation Department of Hamburg

Autori

• Sascha Krüger

Parametri

• Raccolte, antologie

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Focusing on consumer behavior in modern marketing, this seminar paper examines the vital role of Hamburg's Sanitation Department, which serves over 1.7 million residents. Highlighting the significance of waste disposal services, it notes that 2,500 employees manage the disposal of approximately one million tons of waste each year. The paper underscores the economic impact of these services, illustrating how they operate within a multi-million Euro industry, essential for maintaining the city's cleanliness and public health.

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Lingua: Inglese

Pubblicato: 2009

(In brossura)