Effects of gender marketing on consumer behaviour

Autori

• Tobias Wolf

Parametri

• Economia e affari

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Focusing on the interplay between offline and online marketing, this seminar paper explores consumer behavior and marketing strategies. It presents insights from the Norwegian School of Management, emphasizing how businesses can effectively understand and engage consumers in a digital age. The work aims to bridge traditional marketing principles with modern techniques, providing a comprehensive analysis of consumer dynamics in various marketing contexts.

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Lingua: Inglese

Pubblicato: 2009

(In brossura)