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Evaluation of the marketing environment for private health care in the USA and China

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The paper explores the rapid changes in today's business environment driven by technological advancements, financial pressures, and evolving market dynamics. It discusses how organizations must adapt to these shifts, including the impact of restructuring, mergers, and new government regulations. The work highlights the necessity for businesses to remain flexible and responsive to maintain competitiveness in a constantly evolving landscape.

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Evaluation of the marketing environment for private health care in the USA and China, Nicole Burkardt

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2010
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