Branded Male

Marketing to Men

Autori

• Mark Tungate

Parametri

Pagine

242pagine

Tempo di lettura

9ore

• Economia e affari
• Pubblicità vintage

Maggiori informazioni sul libro

The book delves into the evolution of marketing targeted at men, examining how branding and marketing strategies have adapted to appeal to the male consumer across various sectors, including technology and fashion. It highlights the unique characteristics of the male market and the innovative approaches used by brands to engage this demographic effectively.

Per saperne di più

Lingua: Inglese

Pubblicato: 2008

(Copertina rigida)