The Irrational Consumer

Applying Behavioural Economics to Your Business Strategy

Autori

• Enrico Trevisan

Parametri

Pagine

154pagine

Tempo di lettura

6ore

• Economia e affari

Maggiori informazioni sul libro

Focusing on the motivations behind consumer behavior, this book delves into how contextual factors influence purchasing decisions. It provides organizations with insights into engaging customers effectively by understanding the dynamics of choice. Enrico Trevisan's work serves as an essential guide for those looking to navigate the complexities of behavioral economics and its impact on consumer engagement.

Per saperne di più

Lingua: Inglese

Pubblicato: 2016

(In brossura)