Managing Corporate Design: Best Practices for In-House Graphic Design Departments

Autori

• Peter L. Phillips

Parametri

• 224 pagine
• 8 ore di lettura

• Economia e affari
• Motivazione e auto-aiuto

Maggiori informazioni sul libro

In a competitive business environment, graphic design has evolved into a crucial strategic asset for corporations. This book explores the shifting role of in-house designers, emphasizing their responsibility to deliver effective solutions that address real-world business challenges. It offers practical insights and strategies for managing corporate design, equipping designers to meet the growing expectations and demands of their organizations.

Lingua: Inglese

Pubblicato: 2015

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