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Focusing on the marketing research process, this textbook offers a concise and accessible guide for students. It emphasizes practical skills for interpreting and applying research findings to drive meaningful change. By prioritizing digital data and internet research, it provides a contemporary perspective that aligns with current industry practices, making it a valuable resource for those looking to understand and utilize marketing research effectively.
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Marketing Research, Alan Wilson
- Lingua
- Pubblicato
- 2018
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