Selling Places

The Marketing and Promotion of Towns and Cities 1850-2000

Autori

• Stephen Ward

Parametri

• 288 pagine
• 11 ore di lettura

• Architettura e urbanistica
• Ecologia e Ambiente

Maggiori informazioni sul libro

The book delves into the evolution of place marketing and promotion over the past 150 years, highlighting case studies from North America, Britain, and continental Europe. It meticulously examines the processes and promotional imagery used in this field, providing rich illustrations that enhance the exploration of how places are marketed and perceived.

Lingua: Inglese

Pubblicato: 1998

(In brossura)