Corporate Community Relations

The Principle of the Neighbor of Choice

Autori

• Edmund Burke

Parametri

Pagine

208pagine

Tempo di lettura

8ore

• Scienze politiche & Politica

Maggiori informazioni sul libro

The book critiques the prevailing notion that corporate responsibility is merely a societal obligation, arguing instead that companies must cultivate trust within local communities to secure their operational legitimacy. It outlines actionable strategies and programs designed to enhance a company's reputation. Additionally, it explores how philanthropy and volunteer initiatives can be leveraged not only for community benefit but also to gain a competitive edge in the marketplace.

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Lingua: Inglese

Pubblicato: 1999

(Copertina rigida)