Experience Marketing

Concepts, Frameworks and Consumer Insights

Autori

• Bernd Schmitt

Parametri

• 74 pagine
• 3 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the evolving concept of experience marketing, this book highlights its significance for both academics and practitioners. It emphasizes the importance of understanding how consumers interact with brands and the necessity of creating appealing brand experiences to stand out in a competitive market. While consumer experience research is crucial, the field is still developing, indicating a rich area for exploration and application in marketing strategies.

Lingua: Inglese

Pubblicato: 2011

(In brossura)