Marketing & Economics

An Integrative Approach to Making Effective Business Decisions in the Global Marketing World.

Autori

• Sultan Kermally

Parametri

Pagine

232pagine

Tempo di lettura

9ore

• Economia e affari

Maggiori informazioni sul libro

Integrating economics and marketing, this book addresses contemporary business challenges shaped by rapid sociological, technological, and political changes. It emphasizes the importance of understanding resource allocation and scarcity in relation to demand, encouraging marketers to blend economic principles into their strategies. Written in an accessible style, it covers diverse topics such as offshoring, the circular economy, and customer relationships. Ideal for undergraduates and professionals alike, it offers essential insights for effective decision-making in today’s evolving business landscape.

Per saperne di più

Lingua: Inglese

Pubblicato: 2017

(In brossura)