Relationship Marketing

Autori

• Martin Christopher
• Adrian Payne
• David Ballantyne

Parametri

Pagine

264pagine

Tempo di lettura

10ore

• Economia e affari

Maggiori informazioni sul libro

Focusing on the evolution of marketing strategies, this book emphasizes the shift from merely increasing market share to fostering long-term, profitable relationships with specific customers. It explores the importance of stakeholder value in relationship marketing, providing insights into how businesses can cultivate deeper connections with their audience for sustained success.

Per saperne di più

Lingua: Inglese

Pubblicato: 2002

(In brossura)