Branded Nation

The Marketing of Megachurch, College, Inc., and Museumworld

Autori

• James B. Twitchell

Parametri

• 336 pagine
• 12 ore di lettura

• Economia e affari
• Politica
• Saggistica
• Scienze politiche & Politica
• Scienze sociali

Maggiori informazioni sul libro

Through a sharp and humorous lens, the author explores the pervasive influence of branding on various aspects of high culture, including religion, education, and the arts. The analysis reveals how branding has not only transformed these domains but may also serve to rejuvenate them. Accompanied by 50 illustrations, the book provides a visual and intellectual journey into the intersection of branding and cultural identity.

Lingua: Inglese

Pubblicato: 2005

(In brossura)