Crafting Business Models and Value Propositions with Serious Play

How to Utilize an 3D Approach for Building and Testing Better Businesses

Autori

• Reinhard Ematinger

Parametri

• 304 pagine
• 11 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the development of a unique LEGO SERIOUS PLAY® toolkit, this book aims to enhance the skills of experienced facilitators in guiding organizations through business model (re)definition. It emphasizes fostering creative confidence and a shared understanding of value propositions across various types of organizations. The author explores significant research gaps, posing a central question about improving shared understanding through a Serious Play approach, ultimately contributing to both applied science and practical facilitation methods.

Lingua: Inglese

Pubblicato: 2018

(In brossura)