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The book explores the evolution of women's roles in society, particularly after World War II, highlighting their transition from traditional housewives to educated professionals capable of independent living. It examines how this shift has influenced female consumption behavior, particularly in the luxury market, where brands have adapted their marketing strategies to cater to women's preferences. Author Michael Slowik analyzes different consumer types and the impact of consumption patterns on economic growth, making it relevant for women, economists, luxury brands, and policymakers.
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Consumption Behaviour and Economic Growth, Michael Slowik
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- 2012
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