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Focusing on optimizing design management processes, this book explores cultivating a design culture to drive innovation in organizations. It delves into product and service design, featuring anecdotes from prominent design firms and best practices grounded in scientific research. By blending theory with practical application, it provides students, scholars, and managers with valuable insights on transforming design processes to develop groundbreaking products and services.
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The Design Imperative, Steven Chen
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- 2018
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