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Focusing on a critical intercultural incident within a medium-sized German company, this seminar paper analyzes the event through the lens of Geert Hofstede's cultural dimensions. Conducted via an interview with a company executive, the study aims to understand the complexities of cross-cultural interactions in a business context. The findings culminate in actionable recommendations, providing insights into effective corporate communication strategies for navigating similar challenges in the future.
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Critical intercultural incidents in companies. An analysis based on Hofstede and Hall, Sina Bayer
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- Pubblicato
- 2022
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