Internationalisation of the Hess AG

A suitable strategy for German sophisticated outdoor lighting concepts going global

Autori

• Benjamin Buchwald

Parametri

• Economia e affari

Maggiori informazioni sul libro

Focusing on the evolution of Hess AG, this project report highlights the company's transition from a small metal foundry founded in 1948 to a prominent manufacturer of decorative and architectural street and outdoor lighting. Located in Germany, Hess has gained recognition for its innovative and sustainable lighting solutions, collaborating with architects and designers to create sophisticated concepts. Notable projects include the lighting design for Beijing's Olympia Park, showcasing the company's commitment to technology and sustainability in its products.

Lingua: Inglese

Pubblicato: 2011

(In brossura)