Flock and Flow

Predicting and Managing Change in a Dynamic Marketplace

Autori

• Grant David McCracken

Parametri

• 208 pagine
• 8 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Exploring the evolving landscape of modern consumer behavior, Grant McCracken offers insights into the dynamics of today's marketplace. He analyzes how cultural shifts and technological advancements shape consumer choices and marketing strategies. By examining trends and providing practical implications for businesses, the book serves as a guide for understanding and navigating the complexities of contemporary consumerism. McCracken's expertise illuminates the intersection of culture and commerce, making it essential for marketers and business leaders.

Lingua: Inglese

Pubblicato: 2006

(Copertina rigida)