Effective advertising of films

Ten films and their official websites

Autori

• Nick Birch

Parametri

• Economia e affari

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The research paper examines the significance of official movie websites as essential tools for promoting films, highlighting their impact on box office revenue as established by Mabry & Porter (2010). It also traces the history of movie trailers, noting their inception around 1912 and their evolution into a standard marketing practice over time. The study emphasizes the interconnectedness of digital marketing strategies and traditional advertising methods in the film industry.

Lingua: Inglese

Pubblicato: 2014

(In brossura)