Focus Groups

Applying Communication Theory through Design, Facilitation, and Analysis

Autori

• Christine S Davis

Parametri

Pagine

132pagine

Tempo di lettura

5ore

• Economia e affari
• Marketing e PR

Maggiori informazioni sul libro

Focusing on the often-overlooked potential of focus groups, this book offers a comprehensive guide to their effective use in research. Dr. Christine Davis emphasizes the importance of a communication perspective, guiding readers through the stages of project development, from ideation to design, facilitation, and analysis. By integrating group communication theories and discourse analysis, the book caters to both novices and seasoned practitioners, enhancing their understanding and application of focus group research.

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Lingua: Inglese

Pubblicato: 2016

(In brossura)