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Offering a comprehensive guide to understanding and leveraging customer insights, this book presents proven strategies for driving growth in B2B markets. It emphasizes the importance of deep customer understanding and actionable insights, equipping businesses with tools to enhance their decision-making processes. Through real-world examples and practical applications, readers will learn how to effectively engage with customers, tailor their offerings, and ultimately foster long-term relationships that lead to sustained growth.
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B2B Customer Insight, John Barrett
- Lingua
- Pubblicato
- 2012
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- (In brossura)
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