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Focusing on e-commerce strategy, this book explores the integration of social perspectives in designing and implementing effective web portals. It offers insights into various technological concepts while providing real-world examples from corporations that demonstrate the benefits of a social commerce-oriented approach. Additionally, it highlights people-centered marketing strategies for promoting products and services online, emphasizing the importance of channel design in achieving successful outcomes.
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E-Commerce Strategy, Sanjay Mohapatra
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- Pubblicato
- 2012
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