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The book introduces an innovative perspective on heritage tourism by emphasizing emotional experiences over mere visual observation. It expands the concept of semiotics, traditionally focused on signs and symbols, to include sensory perceptions, highlighting how tourists engage with heritage through all their senses. This approach aims to deepen the understanding of cultural experiences and the feelings they evoke, offering a more holistic view of what it means to explore heritage.
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The Semiotics of Heritage Tourism, Emma Waterton, S. J. Watson
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- 2014
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