Social Media for Government

A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public Sphere

Autori

• Gohar F. Khan

Parametri

• 184 pagine
• 7 ore di lettura

• Economia e affari
• Scienze politiche & Politica

Maggiori informazioni sul libro

Focusing on the public sector's engagement with social media, this book offers practical guidance for government organizations to effectively utilize platforms like blogs, social networks, and content communities. It highlights the importance of social media in enhancing communication, transparency, and citizen satisfaction. The text addresses the challenges faced by governments, especially in developing countries, in adopting these tools due to the need for policy reforms and resource allocation. Additionally, it provides strategies for developing robust social media policies while considering security and privacy concerns.

Lingua: Inglese

Pubblicato: 2017

(Copertina rigida)