Starbucked

Autori

• Taylor Clark

Parametri

• Commercio e vendita
• Economia e affari
• Saggistica
• Scienze sociali
• Storia

Maggiori informazioni sul libro

STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fuelled its success. Part Fast Food Nation, part social history, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives and language, from our evolving neighbourhoods and workplaces to the ways we shop, socialise, and self-medicate across the world. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how it helped transform US culture and more than 20 other countries into coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.

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Lingua: Inglese

Pubblicato: 2008

(In brossura)