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Focusing on organizational change, this research paper examines how BMW can leverage change management theories to enhance quality and expand its market presence in China. It addresses the common resistance to change, emphasizing the necessity for leaders to adapt in a rapidly evolving business landscape. By analyzing BMW's strategies, the study highlights the importance of embracing transformation to maintain competitiveness and thrive in emerging markets.
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Managing organizational change for BMW in the emerging Chinese market, Marion Maguire
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- 2007
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