The Language of Branding

Theory, Strategies, and Tactics

Autori

• Luna David
• Robert J Morais
• Dawn Lerman

Parametri

• 170 pagine
• 6 ore di lettura

• Arte / Cultura
• Economia e affari
• Pubblicità vintage
• Sulla letteratura

Maggiori informazioni sul libro

Focusing on the importance of language in marketing, this book guides readers in enhancing brand value and influencing consumer behavior. It emphasizes the significance of brand language and provides strategies for developing a brand approach that leverages the intricacies of language to create a compelling identity. Through this exploration, students will gain insights into effectively utilizing language to strengthen their marketing efforts.

Lingua: Inglese

Pubblicato: 2017

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