The Language of Branding

Theory, Strategies, and Tactics

Autori

• Luna David
• Robert J Morais
• Dawn Lerman

Parametri

• 160 pagine
• 6 ore di lettura

• Arte / Cultura
• Economia e affari
• Pubblicità vintage
• Sulla letteratura

Maggiori informazioni sul libro

Focusing on the strategic use of language, this book explores its role in enhancing brand value and shaping consumer behavior. By adopting a multidisciplinary approach, it reveals how language influences consumer actions and how this understanding can transform traditional branding principles. The insights provided aim to equip readers with the tools to effectively communicate and connect with consumers, ultimately driving brand success.

Lingua: Inglese

Pubblicato: 2016

(In brossura)