The Marketing Director's Handbook

The Definitive Guide to Superior Marketing for Business and Boardroom Success

Autori

• Tim Arnold
• Guy Tomlinson

Parametri

• 416 pagine
• 15 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the needs of marketing managers at the board level, this guide offers practical advice, tools, and strategies aimed at enhancing organizational growth and value. It addresses both the technical and managerial aspects of marketing, providing insights and arguments to help leaders effectively navigate their roles and drive profitability.

Lingua: Inglese

Pubblicato: 2008

(Copertina rigida)