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Why People (Dont) Buy

The Go and Stop Signals

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Pagine
240pagine
Tempo di lettura
9ore

Maggiori informazioni sul libro

The 'GO-STOP Signal Framework' provides a structured approach for managers to analyze consumer behavior and identify barriers to purchase. Enhanced by practical diagrams, maps, and international case studies, the book equips readers with tested strategies to improve sales by addressing the reasons behind consumer hesitation. This resource is essential for those looking to optimize their marketing efforts and enhance product appeal.

Acquisto del libro

Why People (Dont) Buy, Amitav Chakravarti, Manoj Thomas

Lingua
Pubblicato
2016
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