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Focusing on the success of Innocent Drink Ltd., this essay explores how the company transformed from a small smoothie producer into one of the UK's fastest-growing brands. It highlights their commitment to using 100% fruit in their products and their effective marketing strategies. The analysis examines the balance between quality and pricing, illustrating how adherence to core principles and innovative selling techniques contributed to their rapid growth in the competitive beverage market.
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The Growth of "Innocent Drink Ltd.", Corinna Schmidt
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- 2015
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