Social Media Audit

Measure for Impact

Autori

• Urs E. Gattiker

Parametri

Pagine

116pagine

Tempo di lettura

5ore

• Computer, IT, programmazione
• Economia e affari
• Scienze sociali

Maggiori informazioni sul libro

The book explores the concept of social media audits (SMA), highlighting their role in enhancing audience engagement and customer service. Unlike financial audits, SMAs lack formal regulations and standards, allowing organizations to tailor their reviews of social media activities. This examination provides insights into optimizing social media strategies and measuring effectiveness, offering a framework for businesses to assess and improve their online presence.

Per saperne di più

Lingua: Inglese

Pubblicato: 2012

(In brossura)