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The book explores the concept of social media audits (SMA), highlighting their role in enhancing audience engagement and customer service. Unlike financial audits, SMAs lack formal regulations and standards, allowing organizations to tailor their reviews of social media activities. This examination provides insights into optimizing social media strategies and measuring effectiveness, offering a framework for businesses to assess and improve their online presence.
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Social Media Audit, Urs E. Gattiker
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- Pubblicato
- 2012
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